AI-Powered Marketing · Building the future of growth

Marketing that drives revenue, not vanity metrics.

I help companies turn marketing into a growth engine. 12+ years building strategies that deliver measurable revenue—now combining that experience with AI to move faster.

Let's talk Download CV

Results that matter

Outcomes from real strategies and campaigns

67%

Revenue Growth

First year at Tiro, followed by 50% growth in year two through strategic marketing and sales alignment.

85%

Lead Generation

Increased qualified leads through optimized digital campaigns and content strategy.

100%

Partnership Growth

Scaled partnerships from 13 to 26 in 12 months with playbooks and co-marketing kits.

30%

Lower CPL

Below industry average cost per lead across 20+ campaigns with $20M+ ad spend.

88%

Fair Expansion

Grew recruitment fair from 17 to 32 companies, attracting Netflix, Disney, Pixar.

28%

CPA Reduction

Reduced cost per acquisition through campaign optimization at Further Learning Group.

Experience

12+ years across edtech, adtech, and events

2022 — 2025

Head of Marketing

Tiro · Education & Apprenticeships

Drove 67% revenue growth in first year, 50% in second
Increased qualified lead generation by 85%
Scaled partnerships 100% (13 to 26 in 12 months)
Increased brand reach by 120% and engagement by 85%

2021 — 2022

Senior Marketing Manager

Further Learning Group · Education

Defined 360° marketing strategy with €1.5M+ budget
Led market expansion to UK, Ireland, and Australia
Reduced cost per acquisition by 28%
Supported €1M+ monthly revenue targets

2017 — 2020

Interim CEO & Marketing Director

THU (Trojan Horse was a Unicorn) · Entertainment

Stepped in as Interim CEO during executive transition
Orchestrated international event transition to Malta
Increased attendance by 67% (900 to 1,500)
Built team of 17, scaling to 70+ during events

2016 — 2017

Growth Marketing Manager

Boxfish · AdTech (Successful exit)

Managed campaigns with $20M+ cumulative ad spend
Ran high-profile campaigns for Netflix, NBC, Universal
Achieved 30% lower CPL than industry average

2014 — 2016

Account Project Manager

Legendary People + Ideas · Marketing Agency

Managed €500K+ annual client budgets
Led cross-functional teams with 100% on-time delivery

What I do

Core capabilities built over 12+ years

Growth Strategy

Revenue-focused strategies, lead generation, and conversion optimization.

AI for Marketing

Integrating AI into research, creative workflows, content production, and automation.

Budget Management

Strategic allocation of €1.5M+ budgets with ROI guardrails and data-driven optimization.

Brand Development

Positioning, messaging, and communication strategies that strengthen market presence.

Team Leadership

Building and leading high-performing teams from 4 to 70+ people.

Sales Collaboration

Marketing-sales alignment ensuring initiatives directly contribute to revenue.

About

I'm a marketing leader who builds strategies that drive revenue. With 12+ years across edtech, tech, and events, I've learned to set direction and roll up my sleeves to ship.

My approach combines strategic thinking with hands-on execution. I've managed €1.5M+ budgets, led teams of 4 to 70+, and consistently delivered measurable results—from 67% revenue growth to 85% increases in qualified leads.

I'm currently deepening my expertise in AI-powered marketing—applying tools like Claude to research, creative workflows, and ops automation. I believe the future of marketing is AI-augmented, and I'm building those skills now.

Looking for Head/Director of Marketing roles (UK/EU/remote) where experimentation, speed, and measurable outcomes matter.

Education

IPAM – The Marketing School
B.A. in Consumer Behavior (18/20)

Certifications

Agentic AI Fundamentals
AI for Marketing
Google AdWords Certified
Agile for Digital Projects

Languages

Portuguese (Native)
English (Native)
Spanish (Elementary)